work & process 


A peer-to-peer tool sharing app for the millennial family


The future of hybrid publication in the cultural sector

What’s coming up

A visual redesign to compete with Spotify and Apple + better usability

The Problem


Families in suburban settings often miss out on the chance to borrow tools from neighbors because they are unaware of what is available in their own community. Growing up, I noticed that our family only shared tools with next door neighbors, although there was much greater potential within the neighborhood. I wanted to fix that problem by designing an app which would facilitate sharing amongst neighbors.



The Process

Profile Display.jpg

User Profile:

The Coopers

A young family that recently relocated from Sacramento, California to Portland, Oregon. The Coopers value living with meaningful connections to their neighbors and community and often refer to themselves as “suburban minimalists.”


• Hiking • Camping

• Organic Gardening


• Minimalism • Sharing

• Ethical Products • Sustainability


• Combined Income - 173,000. • Ages 29 & 31

• 1 Child (Maddison, age 3) • Caucasian


• Toyota • The North Face • Trader Joes • Land’s End


Revenue Model

TooLoo would be free to download and use, the revenue is generated through collecting users' data (with their consent). Hardware retailers such as Home Depot and Lowe’s could use the information to better understand the needs of their customers or offer their customers a branded version of the app. There is also the possibility to include small, relevant advertisements imbedded in TooLoo, tailored to what tools the neighborhood might need most, and encouraging those who have less to share to buy what is lacking from the neighborhood's ecosystem


Competitive Analysis

Although there are apps which provide similar services such as My Shed (UK) and Black & Decker Social Tools, TooLoo is unique because it’s free to users from the onset. In most cases, the indirect competitors include an element of payment for rental, or they are trying to tackle a much broader problem (Nextdoor, for example, is an entire social network). TooLoo keeps it simple.

Sketches Display.jpg

Sketches + Wireframes

I always find it helpful to bounce back and forth between digital and physical drawings, here are some of the wireframe I used to quickly gain clarity about the layout of TooLoo.

Iterations Display.jpg

UI Design

The look and feel of TooLoo went through many iterations. I used Google material to create the end product, it made the process faster, increased accessibility and ensured the designs would be inexpensive to develop.

The Product

Splash Screen.jpg


A concept for a lightweight app, focused on making it easy to see what tools neighbors have to share, schedule a time to borrow them, and send messages to coordinate it all.

TooLoo Display Page 1.jpg

Make a profile, f

ind your neighborhood,

request to join.

TooLoo Display Page 2.jpg

Get verified, explore, and borrow.

TooLoo Display Page 3.jpg

Add a tool,

or remove one.

TooLoo Display Page 3.jpg

Keep Track.


Try out the prototype I made with Invision for yourself


The Problem


As digital product become more pervasive, finding ways for print publishing to innovate and continue to create revenue is paramount. Nochtun offers a glimpse into how a highly integrated digital and print publication might look in the future.



The Process

Nochtun Sketches.jpg


Much of the ideation and iteration of Nochtun was done digitally within Sketch. The iteration process was focused on subtle elements such as color and typeface.


PROfile: Sonja

Sonja is a 20 year old university student who is working on her degree in Video and Performance Art at The University of the Arts in Berlin. Although she studies art, she never wants to be nailed down to one thing, she loves music, art , and fashion design and considers everything connected.


• Vice

•Dazed and Confused Magazine

• Nylon Magazine

Profile Display Copy.jpg

Revenue model

Nochtun is a hybrid digital experience. Readers buy a copy, scan the RFID and have access to the app.

The value would come firstly from the purchase of the paper version, secondly from paid advertising inside the app, and thirdly to inform the publisher about the popularity of articles and give them never before available user data.



Nochtun is a concept for hybrid publication set in the future.

I wanted to push boundaries and rethink what's possible, and at the same time learn how to use Principle to create stunning interactive animations.

What will our designs looks like as our design tools become better and better at generating code?



What if graphic design editorial elements are also navigation?

Music Main.jpg

Music - Home

Music to Feature_smaller:shorter.gif

Music MAin => Feature

Music Feat 2.jpg

Music Feature

WAV Transition.gif

Music feature => player

Mov Transition.gif


Transitions are part of what makes Nochtun so unexpected and delightful: the surprising way elements behave as they take on different forms.


Video Player

Fash Main.jpg

Fashion - Home

Fash Feat.jpg

Fashion - Feature

Scroll_2 3.gif


Art Main.jpg

Art - Home

Art Feat.jpg

Art - Feature

Art + Fash.jpg

Cross over

Especially within the arts, content falls between categories. In Nochtun articles can exist in more than one category (music, art, fashion) at once .

good design is good business
— Thomas J. Watson


Amazon Display.jpg

The Problem

When it comes to Amazon’s Music app, the material and UI design don’t quite compete with the major players like Apple, Spotify or even Soundcloud. In addition, the look and feel could be better integrated within the scope of Amazon’s digital products and services.

The Process


User Research

At the moment, I am doing some baseline usability testing and collecting qualitative user data about how users interact with the current Amazon Music App. If you’d like to take part don’t hesitate to contact me:

The Solution

Stay tuned to see what I come up with ;)

In the mean time, got feedback?

what could I do better?

what about my work did you love/hate?

Name *